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Data mining of social network data



Targeted advertising is all the rage - instead of being bombarded with random advertisements, your behaviour on the Web can determine the kinds of advertisements you see. As Phorm is rapidly finding out this is a contentious area. However, the controversy surrounding targeted advertising is a simply the tip of the iceberg.

Story by Mark Whitehorn
Microsoft BI gets poorer



Dropping PerformancePoint Server sends negative signals from Microsoft for BI users.



Story by Mark Whitehorn
Customer Tracking with BI



Tracking good (and bad) customers is easy with BI

Story by Mark Whitehorn
Turf War



As Microsoft targets the higher levels of the data warehouse pyramid and Teradata reaches down to smaller enterprises, we’ll soon be able to choose between two great BI solutions. Let the battle commence…


Story by Mark Whitehorn
A Light in the Tunnel



It’s all very well to talk about “democratising” business intelligence, and many of today’s tools do make it easy to visualise data, but how many people really know how to get to the bottom of data mining?


Story by Mark Whitehorn
Very Big Decisions



The world of very large data sets has seen a lot of activity lately, with BI providers adding support for parallel processing for very large data sets, and Microsoft’s puzzling purchase in the data warehouse sector



Story by Mark Whitehorn
Spreading the word



Mashups can help get more information out of your data. Contrary to first impressions, creating them is a doddle – if you want to avoid writing your own code, there’s even software to do it for you.

Story by Mark Whitehorn
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