Archives: Our View
Saving Journalism: Is Google the Answer?
Has Google done enough to foster the meaningful, dynamic advertising content that will support quality journalism’s online future? In many ways the search giant is trapped in traditional advertising models.
The Power Struggle between Natural & Paid Search
The epic battle between paid and natural search continues to rage, but it’s clear that there will only be one winner in the long run. (Hint: it involves investing in editorial content.)
Capitalizing on the Changing Face of Advertising
The louder ads yell, the more we ignore them. Traditional advertising has long been part of our daily landscape—but now more than ever before, it’s not the scenery we want to take in.
The Biggest iPad Problem: Publishers
There’s been much crowing by traditional publishers about how the iPad will save books and magazines. But technology, of course, can’t save publishing unless publishing gets on board and saves itself.
Breaking Barriers in Multicultural Marketing
Marketers attempting to reach Hispanic audiences must embrace a completely new generation of Latinos and recognize that they’re not defined by language alone.
Taking Back Detroit
Inherited wisdom and popular opinion can often turn rich, nuanced stories into flat, lifeless stereotypes. Take the city of Detroit as an example: over the past few decades, it’s developed something of a bad reputation.
Why All Media Must Soon Be Social
The relationship between news gathering and community is essential to journalism’s future. Because there are no longer any bright lines separating different “kinds” of media, the value communities place on news is just as critical to the efforts of brand marketers.
Imagine a World Without Ads
We have become so inured to the ubiquity of advertising that most of it is rendered useless and ineffective. Which begs the question: what would the world look like without advertising?
